Elements of Converting Website Design
There are some elements which we should pay close attention while designing the website design.
If we consider these elements then the website design will be good enough to convert.
Limited Colour Palette: As we already know that every colour has meaning. And they play a very important role in the website design. So we should choose colour very carefully. So that it helps in the conversion.
Companies uses both primary and secondary colour in there website design.
You can check Apple and Amazon, you will not find the huge colour schemes. They use only two or three colours on their website. They simply used white or black for the background, and yellow or blue as a secondary colour.
Responsive Hero Image: For attracting user’s attention, we must use a very high quality hero image in our website design.
For example, HelloFresh uses a very good hero image, which captures users attention instantly.
Call to Action: As i said earlier, converting visitors into leads and customer is one of the important goal of website design.
For getting leads and customer we create a valuable call to actions and capture leads from various articles, home page sidebar by offering a free ebook, free trial, whitepapers, free consultation, free email newsletter etc.
See the example of mindvalley, how they are capturing leads.
High Quality Product Videos: Today video marketing is very popular and growing among many B2B and B2C companies. Companies make the videos related to products and services they are offering and featuring these on their websites.
These videos are short and the user gets the idea of what is a product capable of doing without watching long videos. Companies using them on their websites and converting them into leads and customers.
Fourpercent is using videos and getting about the product.
You can use these videos on any page. But need to use it strategically. You can use it on product demonstration page, product price page etc.
Clean Code: Now, modern web designers use clean code. so, that the website loads very fast on mobile as well as desktop.
User Friendly Design: Website designers make the design in such a way that the user can find different pages easily on website. They design in such a way the most useful information is available on the top and the link of that pages are on the top or highlighted in the pages.
For example in this Quickspout website, important pages link are mentioned on the header part.
Optimized for SEO: Website designer pay close attention that the website should be optimized for the seo. They use the practices which are allowed by Google for doing SEO.
In this way, they ensure that the website get ranking in the google search.
Site Speed Optimization: At the time of coding website, they follow certain practices, so that the site can load very fast on browsers.
Every business leaves a good impression on customer mind. They do not want the prospect lead or client think negative due to the slow website.
For loading website fast there are some tips:
- Always optimize the photos. And upload the correct size of photo on the site.
- Enable compression so that the files load fast.
- Minimize HTTPs request so that the site loads fast.
- Choose the good hosting company. You can decide that shared, VPS or dedicated server will be required as per the requirement.
- Optimize site for the mobile users as well.
I have clearly told these are some of the elements which you will required on your website. You can visit any good brand website. You will see these elements on all the websites.
I am also writing a book titled Create a Website that Converts. In which i will tell you in details with lots of the examples that how you should design a high converting websites for different industries. This will be my book.