Colour is one of the important element in the website design process.
If you choose colour carefully then the conversion rate will be higher. There are many case studies are available on the internet.
Colours are used for attracting users attention, expressing emotions, create desire, drive conversions, etc.
Designers spend their good time in selecting colours which are closely resemble with the brand image and drive attention, conversion etc.
Anatomy of Colours
Let’s learn the basic fundamentals of colour theory. It is a little technical but will help you a lot in understanding the relationship between colours.
How to pick the colour harmony
The simplest method is to select the colour combination or palettes from the colour wheel. And apply the principles of analogous, complementary, monochromatic and triad colour harmonies.
Understand The Meaning Behind the Colours
Now first learn the meaning behind the colours. Every colour has a meaning. So we will carefully use the colour according to the website type.
Red: Red is a very powerful colour. It symbolizes activity, emotion, passion, strength, love, intensity. Red colour is used in buttons for call to action, like “Book now”, “Reserve Now” etc.
Orange: Orange is used for warm, enthusiastic, succes, determination and friendliness. Orane is used for websites which sells foods products. It increases the positive thought and increase creativity.
Yellow: It is used for showing joy, aliveness, energy, freshness, optimism, youthful. It is used on websites that sell products related to child.
Green: Green is used for fresh, calm, relaxed, trust, peaceful, hope, healing and healthy. It is pleasing to human eyes, so it can be used for travel, nature-related websites etc
Blue: Blue is used for comfort, clarity, calm, trust, integrity, loyalty, reliable. This colour is used for websites offering high tech products etc.
Purple: Purple is used for glamour, power, nostalgia, luxury, ambition, spiritual things. Purple is used for religious websites and vacation sites.
Pink: Pink is also used for love, sweetness, romance, playfulness, warmth, compassion, soft.
Black: Black is used for powerfulness, boldness, seriousness, elegance, luxury, drama, formal. Black is used for photography and art-related websites.
Grey: Grey is used for respect, wisdom, patience, modern, longevity, intelligence.
How to select the right colour for websites
After learning the theory behind the colours. The next step is the make the colour palette.
Banding: If you are dealing with the existing business. Then carefully study the brand colour and if required then add new colours with the existing colour.
Audience: Carefully understand the target audience and then select the colour of the websites. It can includes age, gender, demographics etc.
Trend: Follow the latest treands, if some colours are in trending then go with that. This will increase the conversion.
Emotions: Analyze the emotions of the audience and then accordingly select the colour of the website.
Colours are everywhere, and if you apply it carefully. Then you can influence others people decision and craft a very beautiful and high converting website.